COMM 323 Event Analysis: Macy’s Thanksgiving Day Parade 2025

Each Thanksgiving morning, millions of Americans tune in to watch the Macy's Thanksgiving Day Parade. This event has grown into one of the largest and most recognizable televised celebrations in the world. In this presentation, I will analyze the 2025 Macy's Thanksgiving Day Parade by examining its target audience, scope, marketing efforts, and opportunities for improvement to help the event remain successful for future generations.

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